Washington Lawyer - September/October 2020 - 9

Potomac Law has never
been burdened by aspects
of the Big Law model that
have destroyed some
traditional firms in the past
decade: expensive brick-andmortar space, the traditional
partner-apprentice dynamic,
and bloated staff.
The firm's attorneys write about developments
in the law and issues of concern to prospective
clients, give talks and presentations at con-
ferences, and issue client bulletins, all the while
making sure prospective clients understand
that they'll get experienced legal service at
a fraction of the cost of Big Law. It is essentially
a network-building marketing effort that brings
in new business.
"We started out representing a lot of small
private companies; as we have grown, we now
serve a mix of public and private companies,"
Lieber says. "We count nine Fortune 100 firms
as clients now," adds Laro.
Will Potomac continue to grow? "We don't
want to grow too quickly," says Laro. "We
don't set arbitrary goals for headcount or geographic location. We have built the firm around
excellent lawyers as we meet them. We tend to
be highly selective, and our firm has largely
grown by word of mouth. Many of our lawyers
were introduced to us by other Potomac
lawyers or even clients."
"Our culture is important, and we want to make
sure that a lawyer considering us will be a good
professional and cultural fit, so our recruiting
process is thoughtful and can take some time,"
says Lieber.
In the next issue, learn how Potomac Law
builds firm culture and what its lawyers have
to say about it.
For practice management help, contact the
Bar's practice advisors, Dan Mills and Rochelle
Washington, at 202-780-2762 or 202-780-2764,
respectively, or email pmas@dcbar.org.

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SEPTEMBER/OCTOBER 2020

*

WASHINGTON LAWYER

9


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Washington Lawyer - September/October 2020

Table of Contents for the Digital Edition of Washington Lawyer - September/October 2020

Digital Extras
Your Voice
From Our President
Practice Management
ABA Delegates Corner
Calendar of Events
Re-Envisioning the Bar Exam feature
The New Normal in Legal Education feature
On Shaky Ground feature
How the Pandemic Has Transformed Courts Feature
The Science of Why Clients Ignore Counsel's Advice feature
Taking the Stand
On Further Review
The Learning Curve
Member Spotlight - Susan Biniaz
Member Spotlight - Whit Washington
Worth Reading
Attorney Briefs
Disciplinary Summaries
Speaking of Ethics
Pro Bono Effect
A Slice of Wry
Washington Lawyer - September/October 2020 - Cover1
Washington Lawyer - September/October 2020 - Cover2
Washington Lawyer - September/October 2020 - 1
Washington Lawyer - September/October 2020 - 2
Washington Lawyer - September/October 2020 - 3
Washington Lawyer - September/October 2020 - Digital Extras
Washington Lawyer - September/October 2020 - Your Voice
Washington Lawyer - September/October 2020 - From Our President
Washington Lawyer - September/October 2020 - 7
Washington Lawyer - September/October 2020 - Practice Management
Washington Lawyer - September/October 2020 - 9
Washington Lawyer - September/October 2020 - ABA Delegates Corner
Washington Lawyer - September/October 2020 - Calendar of Events
Washington Lawyer - September/October 2020 - Re-Envisioning the Bar Exam feature
Washington Lawyer - September/October 2020 - 13
Washington Lawyer - September/October 2020 - 14
Washington Lawyer - September/October 2020 - 15
Washington Lawyer - September/October 2020 - 16
Washington Lawyer - September/October 2020 - 17
Washington Lawyer - September/October 2020 - The New Normal in Legal Education feature
Washington Lawyer - September/October 2020 - 19
Washington Lawyer - September/October 2020 - 20
Washington Lawyer - September/October 2020 - 21
Washington Lawyer - September/October 2020 - On Shaky Ground feature
Washington Lawyer - September/October 2020 - 23
Washington Lawyer - September/October 2020 - 24
Washington Lawyer - September/October 2020 - 25
Washington Lawyer - September/October 2020 - How the Pandemic Has Transformed Courts Feature
Washington Lawyer - September/October 2020 - 27
Washington Lawyer - September/October 2020 - 28
Washington Lawyer - September/October 2020 - 29
Washington Lawyer - September/October 2020 - 30
Washington Lawyer - September/October 2020 - 31
Washington Lawyer - September/October 2020 - The Science of Why Clients Ignore Counsel's Advice feature
Washington Lawyer - September/October 2020 - 33
Washington Lawyer - September/October 2020 - 34
Washington Lawyer - September/October 2020 - 35
Washington Lawyer - September/October 2020 - 36
Washington Lawyer - September/October 2020 - 37
Washington Lawyer - September/October 2020 - Taking the Stand
Washington Lawyer - September/October 2020 - 39
Washington Lawyer - September/October 2020 - On Further Review
Washington Lawyer - September/October 2020 - 41
Washington Lawyer - September/October 2020 - The Learning Curve
Washington Lawyer - September/October 2020 - 43
Washington Lawyer - September/October 2020 - Member Spotlight - Susan Biniaz
Washington Lawyer - September/October 2020 - 45
Washington Lawyer - September/October 2020 - Member Spotlight - Whit Washington
Washington Lawyer - September/October 2020 - 47
Washington Lawyer - September/October 2020 - Worth Reading
Washington Lawyer - September/October 2020 - 49
Washington Lawyer - September/October 2020 - 50
Washington Lawyer - September/October 2020 - Disciplinary Summaries
Washington Lawyer - September/October 2020 - Speaking of Ethics
Washington Lawyer - September/October 2020 - 53
Washington Lawyer - September/October 2020 - Pro Bono Effect
Washington Lawyer - September/October 2020 - 55
Washington Lawyer - September/October 2020 - A Slice of Wry
Washington Lawyer - September/October 2020 - Cover3
Washington Lawyer - September/October 2020 - Cover4
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