& PROFESSIONAL DEVELOPMENT
By Tim Wells
EXPAND YOUR REACH
WITH CONTENT MARKETING!
Let's say you've written an excellent article that appears in a
highly regarded professional newsletter. Congratulations!
You're published - and a couple hundred people actually
took the time to read the article.
But isn't your article relevant to more readers than that?
Of course it is. Here are a few tips for how you can expand
your audience, increase your visibility, and widen your
reach in a limited amount of time.
article on your
Post a short summary
on LinkedIn with a link
to the full article
Share it with clients
Use bullet points to
create a slideshow
for your website
Use portions of
your article to create
a blog post
Share your insights
by volunteering to
teach a CLE course
or to speak on a
Market your content like a pro with more tips at
LawyersLaunchPad.com and UpwardAction.com.
Table of Contents for the Digital Edition of Washington Lawyer - September 2016